PACE. ACCURACY. SCALE.

HOW WE WORK

Our strength lies in our people and technological systems to manage workflow within cross-functional teams.

This ensures that we look at each business challenge with a multichannel perspective.

PACE.

ACCURACY.

SCALE.

HOW IT ALL BEGAN

Our story has a beginning, but there is no end.

The seed was planted when Lloyd Msomi found himself constantly frustrated by observing clients engaging agencies that did not understand their market and end consumers. In 2009, he eventually decided to make a difference and quit full-time employment to pursue his vision of building an independent diversified marketing group. This was during the height of the recession, but with a clear strategy and passion to deliver, Urban Nation was born as an edgy, yet relevant, mass market go-to agency.

As with any start-up, it was challenging, but clients slowly came to love Urban Nation’s consumer insights, hands-on approach and can-do attitude. In no time, the company was servicing top blue chip companies. This opened the door to launch several subsidiary entities and investments, leading to the Group consolidation in 2016 to service various industries across the continent.

OUR VALUES

  • Integrity
  • Honesty
  • Excellence

OUR PURPOSE

To connect businesses with their customers through win-win initiatives.

OUR MISSION

To build an organisation which provides opportunities to an African child who dares to dream by nurturing their talents through our group.

OUR PEOPLE

We are a team of humble, passionate experts who honour their commitment to solving clients challenges no matter what it takes. We also have a strong network of specialised industry partners who we collaborate with, thereby gaining leverage from their decades of experience.

WE ARE

African. Entrepreneurial, Human. Dynamic. Fun. Learning. Adventurous. Collaborative. Agile. Competitive. Detail-orientated. Hands-on. Responsible. Creative.

Years

10

Projects

420+

Clients To Date

110+

Referral Rate

95%