Our story has a beginning, but there is no end,
Our Founder Lloyd Msomi has been entrepreneurial since early years in high school,
The Urban Nation seed however, was planted later years when Lloyd Msomi found himself frustrated being a “token” in boardrooms, and constantly observing clients engage and give repeated work to agencies that did not understand their market and end consumers.
In 2009, he eventually decided to make a difference and quit full-time employment to pursue his vision of building an independent diversified group.
Honesty & Integrity
To connect businesses with their customers through win-win initiatives.
We are a dynamic team of seasoned passionate experts who honour their commitment to solving clients challenges no matter what it takes. We also have a strong network of specialised industry partners who we collaborate with, thereby leveraging from their extensive experience.
ABOUT OUR PEOPLE
Human centric, Agile, Entrepreneurial, Collaborative, Creative, Responsible, Competitive, Always Learning, Intrapreneurial, Dynamic, Fun, Adventurous, Hands-on, Detail orientated
WHAT WE DO
UNLOCKING VALUE for businesses & brands
We are passionate about Unlocking Value to drive business growth.
For 14 years we have successfully partnered with industry leading clients by helping them to grow through our context driven & data led approach.
From creative idea to execution into targeted markets, scaled through technology to deliver human-centric connections that drive conversion.
DISTRIBUTION & SALES
CULTURE & EMPLOYEE
RESEARCH & UNDERSTAND
Continuous learning cycle so we are always getting better